Post by account_disabled on Dec 20, 2023 0:46:05 GMT -5
As the brand's new international ambassador, David Beckham is the star of Maserati 's latest ad . The spot is part of its new global campaign, Droga5 London's first work since the company signed this agency to create a new brand strategy and creative platform for its range of models in 2021. In the one-minute piece, we see David Beckham in Miami listening to the annoying and overwhelming voice of his smartphone listing each and every one of the tasks, meetings and activities he has planned throughout his very intense day.
But the former English footballer, dressed in a casual floral-print shirt, does not seem to have any intention of continuing with the plans dictated by his busy schedule. On the contrary, the Phone Number List protagonist begins to spin around - known as 'donuts' -, as if it were an exhibition , with the Maserati Levante Trofeo SUV. If you do not display the embedded video correctly, click here . “[Beckham] is representative of the modern human being who is dragged from one thing to another. You can't escape from your laptop during this pandemic and it's good to have a moment to yourself where you can escape.
Said David Kolbusz, creative director of Droga5 London, in statements to Campaign . For his part, Paolo Tubito, Maserati's marketing director, has revealed that the brand is ushering in a new era , challenging the status quo by being innovative and driven by passion and design. "The association with David Beckham is the embodiment of all these values," he said. The campaign, which has seen the light of day in the online universe, was created by Ethan Bennett and Liam Crerar , and directed by Harmony Korine through the advertising production company MJZ.
But the former English footballer, dressed in a casual floral-print shirt, does not seem to have any intention of continuing with the plans dictated by his busy schedule. On the contrary, the Phone Number List protagonist begins to spin around - known as 'donuts' -, as if it were an exhibition , with the Maserati Levante Trofeo SUV. If you do not display the embedded video correctly, click here . “[Beckham] is representative of the modern human being who is dragged from one thing to another. You can't escape from your laptop during this pandemic and it's good to have a moment to yourself where you can escape.
Said David Kolbusz, creative director of Droga5 London, in statements to Campaign . For his part, Paolo Tubito, Maserati's marketing director, has revealed that the brand is ushering in a new era , challenging the status quo by being innovative and driven by passion and design. "The association with David Beckham is the embodiment of all these values," he said. The campaign, which has seen the light of day in the online universe, was created by Ethan Bennett and Liam Crerar , and directed by Harmony Korine through the advertising production company MJZ.